Reaching buyers in a challenging property market

Published: 29/03/2019 12:00:00 AM

Reaching buyers in a challenging property market

29 March 2019 Property Whispers

Promoted by Property Whispers.

Every real estate agent has their own sales approach and marketing process to find the right buyer so they can sell their listings, and buyers are becoming more challenging to secure, in this market. For many buyers, FOMO has disappeared and for others mortgage finance is harder to secure.

To reach out to buyers, Agents have many options now they can rely on:

  • Personal relationships often nurtured over long periods
  • Existing Databases, which are particularly important right now with the number of off-market listings and sales increasing
  • Advertising – whether on the big portals or in print – to bring new buyers to inspections
  • Buyers’ agents – an increasingly relevant cog in the sales wheel
  • Lead generating & online matching services such as Property Whispers which instantly connects buyers and agents based on the specifications of a particular property

Some agents are better than others at nurturing multiple personal relationships and some CRM’s are more up to date than others. This means the targeted phone calls or EDM’s to potential buyers are more effective in generating interest for a particular property, whether for sale on-market or off-market.

Publicly advertising properties for sale on-market has long been the go-to marketing strategy for most agents, however, in a falling market vendors are being more cautious about spending thousands of dollars on a campaign. Agents need to adapt to this challenging market.

Buyers’ agents bring a different dimension to the sales process. Their clients are paying for a personalized search service so one would expect they are better qualified buyers. Buyers’ agent services are not cheap so their clients are those who can afford them, rather than the masses.

Technology is bringing great new tools to real estate agents to help them sell their listings online.

Innovative tech startups like Property Whispers instantly match your advertised and off-market listings with registered buyers and provide you with their names, phone numbers and email addresses. It is not a traditional ‘search’ site where buyers can browse for properties; buyers are only notified of properties when they match on their specific requirements. These buyers are warm leads, they have been advised of the match and they are waiting to be called, particularly if your listing is off-market.

The most successful agents have repeat customers over many years. Warm leads are always best however the list of personal relationships only goes so far and often agents know very little about their buyers listed on their databases.

The new breed of agent is embracing technology to help them rise above the masses particularly in this tough market. Technology is allowing agents to directly connect with ready-now buyers looking for a particular property, rather than hope and wait for buyers come to inspections.

Property Whispers has embraced the ‘instant’ world we live in! It works like a dating website. In a recent case a real estate agent listed a property on Property Whispers and was instantly matched with 153 buyers!

Every agent can benefit from this service and at a tiny fraction of traditional marketing cost.

Technology is making the process of selling real estate easier than ever!

Article supplied by Property Whispers.

Property Whispers launched in 2017 as the world’s first off-market property sales platform.

After creating over 20,000 matches & following prompting from our agent user community, Property Whispers expanded in 2019 to become the first instant matching platform to buy and sell property i.e. both advertised and off-market properties for sale.

Liane Fletcher, Co-Founder of Property Whispers came up with the idea when she was an active agent and noticed the difficulty buyers had finding property to buy, and difficulty agents finding the right buyer for their listing. Property Whispers was created to connect these parties together.

‘Property Whispers instantly matches and connects buyers with suitable properties, just like a buyer’s agent would. This platform is ideal for vendors who do not want to pay for expensive advertising’ says Liane.

www.propertywhispers.com.au